IA & Marketing
GEO: how to make your expertise citable by ChatGPT and Claude
SEO isn't enough. GEO (Generative Engine Optimization) makes your B2B content citable by ChatGPT, Claude and Perplexity.
BLOG
B2B messaging, go-to-market, and AI marketing: articles & insights.
Frameworks, case studies, and practical analysis. No filler content.
Go-to-Market
International messaging: why translation is never enough in B2B
Translating a website isn't localising a messaging. European startups that settle for translated pitches lose credibility on every new market they enter.
Messaging B2B
ABM without messaging is just spray and pray with a smaller list
ABM promises personalised outreach to high-value accounts. Without structured messaging, it's just mass marketing with a shorter list.
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