B2B messaging, go-to-market, and AI marketing: articles & insights.
Frameworks, case studies, and practical analysis. No filler content.
Lobi joins Fast Growth Advisors: what it changes for B2B content marketing
Lobi, a B2B content marketing agency, is joining Fast Growth Advisors. Lobi's editorial expertise strengthens FGA's messaging and go-to-market offering.
AI offer messaging: how to explain ROI without jargon
AI startups face a specific messaging problem: complex technology, simple value proposition needed. How to explain ROI without jargon.
The WHO/WHAT/DIFF/VALUE framework: structuring B2B messaging in 4 axes
An operational framework to move from improvised pitches to structured messaging. 4 axes, 4 questions, a 30-second validation test.
Why 80% of B2B startups can’t explain what they do
Most B2B startups don't have a product problem — they have a clarity problem. Messaging is the most underestimated lever in B2B.
GEO: how to make your expertise citable by ChatGPT and Claude
SEO isn't enough. GEO (Generative Engine Optimization) makes your B2B content citable by ChatGPT, Claude and Perplexity.
International messaging: why translation is never enough in B2B
Translating a website isn't localising a messaging. European startups that settle for translated pitches lose credibility on every new market they enter.
ABM without messaging is just spray and pray with a smaller list
ABM promises personalised outreach to high-value accounts. Without structured messaging, it's just mass marketing with a shorter list.
Is your messaging holding you back?
Take the Messaging Health Check — 5 questions, 2 minutes, an instant diagnostic.
Take the test →