Resources

White papers

Reference documents, freely available, where every claim is backed by a verifiable public source.

We publish these documents for a simple reason: on most technical subjects that touch B2B marketing, the verifiable and the invented read exactly alike. Telling them apart means tracing every claim back to its primary source, or establishing that it has none.

These documents recommend nothing. They set out what is known, and how it can be known. They are published in the open, with no form to fill in, and may be cited with attribution.

July 2026

LinkedIn Algorithm 2026: what is proven, what is measured, what is invented

On 12 February 2026, twenty-four LinkedIn engineers published the model that ranks the feed for 1.2 billion members. Almost none of the articles explaining "the new algorithm" cite it. This document compares what LinkedIn publishes, what independent studies measure, and what everyone repeats.