Making messaging structural, not optional.
Fast Growth Advisors, the Message-Market Fit firm, was not born in a PowerPoint. It was born from a field frustration: brilliant startups, invisible on their own market. Three partners and more than thirty years of B2B marketing now work behind it. Its conviction: between two equivalent products, the one that explains itself best wins the deal.
01The origin
Why did we create the Message-Market Fit firm?
Solid products, talented teams, and a market that does not understand. Not out of incompetence: out of structural neglect.
Too often, messaging is treated as a communication exercise, when it is a strategic lever.
Over more than thirty years of B2B marketing, on the vendor side, the consulting side and the fund side, we kept seeing the same pattern. A predictable result: sales cycles that stretch, deals lost to weaker but clearer competitors, investors who miss the positioning.
We created Fast Growth Advisors for that specific problem: a firm specialised in Message-Market Fit, neither a generalist strategy shop nor a communication agency.
02The conviction
In CRM (customer relationship management), history has shown it: the best product does not always win.
Siebel. Robust product, prestigious clients.
Siebel dominated CRM in the 2000s.
Salesforce. Two words: “No Software”.
Within five years, Siebel was gone. The best product had not won.
of global venture capital captured by the United States
for Europe, roughly. That gap does not close by building a better product.
That is the reality of European startups. While you build, your American competitors communicate: they frame the categories and become the default choice. The product is not enough. Clarity is.
03Our convictions
Which convictions guide our work?
Five convictions, drawn from thirty years in the field, underpin the Fast Growth Advisors method.
01
Messaging is not communication
It is strategy: it defines how the market perceives you, how your reps sell, how your investors value you.
02
Clarity is a competitive advantage
Between two equivalent products, the one that explains itself best wins the deal. A pattern observed over three decades.
03
A framework beats a brainstorm
Messaging comes from rigorous diagnosis, not a two-hour Post-it workshop.
04
AI amplifies, it does not replace
Our tools industrialise measurement and production. The positioning decision stays human.
05
Europe deserves messaging that matches its products
European tech’s greatest waste is the gap between product quality and message quality.
04The team
Who is behind Fast Growth Advisors?
This is not a firm built around a theoretical methodology. It is a firm built around a shared frustration: having watched too many good startups fail for lack of clarity.
Hervé Dhélin
President and founder
More than 30 years of experience in B2B business development and marketing, from French startups to IBM (International Business Machines). Specialist in B2B messaging, international expansion and machine learning applied to marketing.
Michel Crestin
Co-founder and partner
B2B media expert, co-founder of LOBI (content marketing), Cooldrive and Affikeys. His speciality: content marketing, SEO and editorial strategy.
Philippe Boivineau
Partner and CEO of AMAP
20 years of experience in digital, communication and marketing strategy. Specialist in digital strategy, video production and new content technologies.
05Our stance
How do we work? Always by the same rule.
At the strategic level, never in execution.
Our methodology: Fast Growth Advisors measures, diagnoses, recommends and validates. Your teams keep their hands on production, guided by a precise framework. Every promise we help you formulate is backed by proof: what cannot be defended does not get published. The starting point can be the free messaging diagnostic.
NOMO IA
What is the link between Fast Growth Advisors and NOMO IA?
NOMO IA is software published by Fast Growth Advisors: our daily messaging practice is what surfaced the need for a structured content production platform. Consulting defines the framework, the tool applies it at scale, with a messaging audit included. Both complement each other, each under its own brand.
Our technology
A consulting firm that builds its own tools
The audit engine that measured the 369 startups of the Observatory also produces every client report within 48 hours, counted from the last interview.
Frequently asked questions
Is Fast Growth Advisors a communication agency?
No. Fast Growth Advisors is a firm specialised in Message-Market Fit, neither a generalist strategy shop nor a communication agency. We work at the strategic level: we measure, diagnose, recommend and validate. Your teams keep their hands on production, guided by a precise framework. We do not write your campaigns: we decide with you what they must say, then we validate.
Who runs Fast Growth Advisors?
Hervé Dhélin, president and founder, with more than 30 years of B2B business development and marketing. Michel Crestin, co-founder and partner, B2B media expert. Philippe Boivineau, partner and CEO of AMAP, brings twenty years of digital strategy and video production to taking the message to market.
Why does the positioning decision stay human?
Because AI amplifies, it does not replace. Our tools industrialise measurement and production: they made it possible to audit 369 startups for the Observatory. The positioning decision stays human, and every promise we help formulate is backed by proof. What cannot be defended does not get published. At Fast Growth Advisors, a tool can rank gaps or compare competitors; choosing what the company wants to stand for in its market remains the responsibility of its own leaders, whom we support throughout.
Does Fast Growth Advisors work outside France?
Yes, in French and in English, with European B2B startups and scale-ups, by video call or in person in Paris. The Observatory covers 369 French startups: it is our benchmark for comparison, not a limit on scope. Our founding conviction is European anyway: Europe deserves messaging that matches its products.