Press releases
Fast Growth Advisors announcements: the Message-Market Fit Observatory, proprietary data, offers. Press contact: Hervé Dhélin, herve@fast-growth.fr.
Press release · july 20, 2026
The “AI slop effect”: French startups’ message clarity declines for the first time
The Message-Market Fit Observatory measures a 0.52-point drop in Q1 2026, precisely as AI-generated content floods B2B websites. The Q2 rebound does not close the gap.
Press release · june 29, 2026
France gets its first Message-Market Fit Observatory for startups
The problem is not technological. It is narrative. Across 369 French post-funding startups, three out of four struggle to be understood by their own market.
In the media
Fast Growth Advisors in the press
Two gatekeepers now filter B2B short-lists. In his 30 July 2026 column for Journal du Net, Hervé Dhélin shows that the analyst answering an inquiry and the chatbot answering a buyer recommend on identical criteria: a stated differentiator, quantified benefits, a named target. His earlier columns, in Journal du Net and ITsocial, dealt with how readable B2B companies are to answer engines. Message-Market Fit Observatory data also informed the Les Échos article by Thomas Pontiroli, published on 20 July 2026, about AI-written press releases and LinkedIn posts. All four pieces are in French.
Analysts and AI apply the same filter to your solutions and services, and most companies fail it
Column by Hervé Dhélin (in French). The analyst inquiry and the chatbot recommend on identical criteria, and no one tells the vendors that were left out.
AI-written LinkedIn posts and press releases: a false good idea for startups?
Article by Thomas Pontiroli, drawing on Observatory data. In French, subscribers only.
75.9% of French post-funding startups fall below the critical clarity threshold
Column by Hervé Dhélin (in French).
When AI becomes your company’s first reader
Op-ed by Hervé Dhélin (in French).
Press contact
Working on a story?
Hervé Dhélin, founder, is available for interviews. Contact: herve@fast-growth.fr, +33 6 37 22 28 50. Observatory data is reusable with attribution.