MESSAGING DIAGNOSTIC
Your product is solid. Your messaging is holding you back.
Most B2B tech startups explain what they do. Very few explain why to choose them. The result: a clean site, a credible offer, and prospects who leave without taking action.
THE PROBLEM
Why does your B2B website generate traffic but not deals?
The problem isn’t your product. It’s rarely your website either.
What I see in 9 out of 10 B2B companies: positioning is implicit, differentiation is never articulated, benefits aren’t quantified. Your reps re-explain everything at every meeting. The site explains. It doesn’t make people choose.
THE DIAGNOSTIC
How can you identify in 10 minutes what’s slowing your conversion?
I analyze your messaging based on what’s visible: your website, your stated positioning, your content structure. You receive a factual diagnostic across 8 dimensions, each scored out of 10.
The diagnostic also includes a competitive benchmark and a priority map.
EXAMPLES
What does a real diagnostic look like?
Two real anonymized examples. Click to browse the diagnostic as a real prospect would.
BEYOND THE DIAGNOSTIC
Why isn’t an external diagnostic enough to fix the problem?
The diagnostic analyzes what your prospects see. It doesn’t account for what they don’t: your real strategy, your internal trade-offs, your product vision.
That’s where real differentiation lives. The messaging needs to be rebuilt from what actually makes your company different. That information is in the heads of your founders and product teams.
MESSAGE-MARKET FIT SPRINT
How do you fix a messaging problem in 2 days?
The Message-Market Fit Sprint is a focused 2-day engagement. I work directly with your leadership team to extract what isn’t visible and turn it into usable messaging.
Diagnostic
8-dimension analysis,
benchmark, scoring /75
2-day sprint
Positionnement, proposition
proposition, narratif commercial
Continuous alignment
NOMO IA maintains
consistency over time
What this sprint is not: copywriting, website redesign, or generic consulting. It’s a focused realignment of your message with your market.
CREDIBILITY
Why does an external perspective reveal what internal teams can’t see?
20 years as CMO in B2B tech environments. From startups to publicly traded companies, across Europe and internationally. The same finding comes up everywhere: the problem is never content production. It’s the lack of messaging structure.
WHO IT’S FOR
Is this diagnostic relevant for your company?
It’s for you if...
It’s not for you if...
NOMO IA
How do you maintain messaging consistency after fixing it?
Fixing the message is one thing. Keeping it consistent is another.
Most teams restructure their positioning, then drift within months. NOMO IA is an editorial system that structures production, maintains alignment, and prevents that drift.
See your messaging the way your prospects see it
The diagnostic is free. It’s based solely on publicly visible information.