Your product is solid. Your messaging is holding you back.
The B2B messaging diagnostic from Fast Growth Advisors scores your site in 10 minutes, with no prior conversation. The methodology comes from the Message-Market Fit Observatory, n = 369 French post-funding startups: average clarity score 5.33 out of 10, and 75.9% below the threshold. Your product is solid. It is your message that stops you selling.
Why does your B2B website generate traffic but not deals?
The problem isn’t your product. It’s rarely your website either.
What I see in 9 out of 10 B2B companies: positioning is implicit, differentiation is never articulated, benefits aren’t quantified. Your reps re-explain everything at every meeting. The site explains. It doesn’t make people choose.
How can you identify in 10 minutes what’s slowing your conversion?
I analyze your messaging based on what’s visible: your website, your stated positioning, your content structure. You receive a factual diagnostic across 8 dimensions, each scored out of 10.
The diagnostic also includes a competitive benchmark and a priority map.
What does a real diagnostic look like?
Two real anonymized examples. Click to browse the diagnostic as a real prospect would.
Why isn’t an external diagnostic enough to fix the problem?
The diagnostic analyzes what your prospects see. It doesn’t account for what they don’t: your real strategy, your internal trade-offs, your product vision.
That’s where real differentiation lives. The messaging needs to be rebuilt from what actually makes your company different. That information is in the heads of your founders and product teams.
How do you fix a messaging problem in 2 days?
The Message-Market Fit Sprint is a focused 2-day engagement. I work directly with your leadership team to extract what isn’t visible and turn it into usable messaging.
Diagnostic
8-dimension analysis,
benchmark, scoring /75
2-day sprint
Positionnement, proposition
proposition, narratif commercial
Continuous alignment
NOMO IA maintains
consistency over time
What this sprint is not: copywriting, website redesign, or generic consulting. It’s a focused realignment of your message with your market.
Why does an external perspective reveal what internal teams can’t see?
20 years as CMO in B2B tech environments. From startups to publicly traded companies, across Europe and internationally. The same finding comes up everywhere: the problem is never content production. It’s the lack of messaging structure.
Is the B2B messaging diagnostic relevant for your company?
It’s for you if...
It’s not for you if...
NOMO IA
How do you maintain messaging consistency after fixing it?
Fixing the message is one thing. Keeping it consistent is another.
Most teams restructure their positioning, then drift within months. NOMO IA is an editorial system that structures production, maintains alignment, and prevents that drift.
See your messaging the way your prospects see it
The diagnostic is free. It’s based solely on publicly visible information.
FAQ
Is the diagnostic really free?
Yes, with no strings and no commitment. The free diagnostic from Fast Growth Advisors is generated in 10 minutes from your public pages, and the result is emailed to you. Nothing commits you afterwards: the full audit and the consulting engagement are decided separately, after you have read the diagnostic, and nothing stops you leaving it there if the report answers your question.
What is the difference between the free diagnostic and the full audit?
The diagnostic reads your public pages and flags the visible gaps. The full audit adds interviews with your leadership, the 15 Observatory criteria, the 5 AI visibility layers and a prioritised action plan, delivered 48 hours after the interviews. The first costs 10 minutes, the second EUR 3,000.
Does a diagnostic mean rebuilding the whole website?
Almost never. The diagnostic is about the message, not the design or the technology: in most cases the gap sits in the hero, the homepage and the offer pages. The fix plays out across a few blocks of text, not a redesign. The point is to make the message defensible again, not to restart the project.
Does the diagnostic work outside France?
Yes. Fast Growth Advisors works in French and in English, across Europe, and the diagnostic reads your pages in their published language. The Observatory itself covers 369 French startups: it is the benchmark used for comparison, not a limit on the scope of the work.
What happens after the diagnostic?
You get a report that stands on its own and that you can use without us. If the gap is worth digging into, the next step is the full audit at EUR 3,000, with the report 48 hours later. Repositioning is then handled as a dedicated engagement, whose scope is decided after the report and never before.