Frequently asked questions

The Message-Market Fit firm for European B2B startups and scale-ups. We measure the clarity of your message, rebuild it with you and guide its deployment. A strategic firm, not an execution agency.

The fit between what you say and what your market actually understands. You reach it when a prospect can say in 30 seconds who you’re for, what problem you solve and what sets you apart. It is measured across 15 criteria.

€3,000, all inclusive: interviews with your leadership team, analysis across 15 criteria and 5 AI visibility layers, a report with a prioritised action plan, and a debrief. Delivered 48 hours after the interviews. The report is yours, with no further commitment.

No, by choice. We operate at the strategic level: audit, recommendations, validation. Your teams execute, guided by a precise framework. To industrialise content production, our NOMO IA software is built for that.

Repositioning takes one week on average, and you get usable deliverables from week two: framework, a four-sentence Point of View, hero and tagline. Guided deployment is then decided phase by phase.

The first quantified assessment of messaging among French post-funding startups: 369 companies audited across 15 criteria. Average score 5.33/10, 75.9% below the clarity threshold. The full report is free, and the data is reusable under a CC BY 4.0 licence.

Yes. A portfolio-company audit with a joint startup-investor debrief, a message rebuild, and packaged programmes for business angel networks and funds. The messaging of your portfolio companies is a measurable asset.

Yes, across Europe, in French and English. A well-built messaging framework is universal in its structure: only the localisation changes, which lets your teams pitch consistently on every market.

With the free diagnostic: a first signal on your message clarity, AI citability test included. Then the full audit if you want the exact measure and the action plan. The first conversation is always free.