MESSAGE-MARKET FIT
Your expertise deserves messaging that matches.
Fast Growth Advisors helps B2B tech startups and scaleups turn their expertise into clear messaging. Un defensible positioning. Une testable value proposition. A narrative your teams can repeat and your prospects understand on the first read.
THE PROBLEM
Why do B2B tech startups struggle to convert despite having a strong product?
The product is often solid. The market exists. The team is capable. But the messaging isn’t structured to sell.
Your product
Your messaging
This misalignment has a direct cost: fragile pipeline, sales cycles that run too long, reliance on the founder to explain the offer. SEO and AI engine visibility suffer as well, because these systems can only cite what they understand.
SIGNALS
How do you know if your messaging is holding back your growth?
Two or more signals? The problem is likely structural.
THE DIAGNOSTIC
What does a Fast Growth Advisors messaging diagnostic include?
The diagnostic evaluates your messaging across 8 dimensions. Each dimension is scored out of 10. The overall score is out of 75.
You also receive a benchmark against three competitors, an estimated business impact for each weakness, and a priority map.
Free. Based solely on publicly visible information. 10 minutes to read.
Typical B2B startup score
MESSAGE-MARKET FIT SPRINT
How do you fix a positioning problem in 2 days?
The Message-Market Fit Sprint is a 2-day engagement with your leadership team. The goal: extract what truly makes your company different and translate it into usable messaging.
Positioning
Who you serve, what problem you solve, why you over anyone else.
Value proposition
A testable promise, backed by proof, that your prospects understand on the first read.
Commercial narrative
The story your sales team tells, aligned across marketing, sales, and product.
What this sprint is not: copywriting, website redesign, or generic consulting. It’s a focused realignment of your message with your market.
CREDIBILITY
What our clients say about our approach
“Product Marketing is part art and part science, so it requires practicality and creativity. Herve’s work over the years proves he can master both.”
— Paul M., EMEA Communication Director
“Hervé fait partie d’un groupe restreint de professionnels qui allient une connaissance profonde des marchés internationaux, l’expérience du développement commercial d’offres technologiques, et un sens aiguisé de la satisfaction client.”
— Elie K., CMO
“Strategies are like opinions. It seems everyone has one. However, successful strategies require taking a risk and defining clear paths to execution. Working with Herve over a couple of decades has demonstrated his ability to improve most tech strategies and more importantly make them executable.”
— Paul, CEO, Global Marketing Agency — UK
“Michel a une capacité à prendre du recul et ajuster ses messages pour manœuvrer à bon escient dans un univers de communication en perpétuel mouvement.”
— David, Managing Director, Conseil
NOMO IA
How do you maintain messaging consistency over time?
Most teams fix their positioning, then drift. Content accumulates without coherence. Messages get diluted.
NOMO IA is an editorial system designed to maintain alignment. It structures content production, ensures messaging consistency, and prevents drift. It’s the natural next step after the sprint for teams that publish regularly.
WHO IT’S FOR
Who is this approach designed for?
It’s for you if...
It’s not for you if...