Your prospect asks Gartner and ChatGPT the same question. Are you in both answers?
This image came to me mid-conversation, during an interview with Thomas Pontiroli, a journalist at Les Échos, about our Observatory.…
Read the article →THE MESSAGE-MARKET FIT FIRM
Your market does not understand what you do. That can be measured in 48 hours. And fixed in a week.
Fast Growth Advisors is the Message-Market Fit firm. We measure the clarity of your message, then rebuild it with you: audit in 48 hours, repositioning in one week on average. For post-funding B2B startups and scale-ups across Europe.
Tailored engagements. Free diagnostic, no commitment.
The shortest test
“ Your startup simplifies your workflow management with AI. ”
✕
Always true. Whatever the name in the sentence.
If your competitor’s name fits in your headline without anything changing, your message does not explain why you and not your competitors.
THE PROBLEM
Can you explain who you are in 30 seconds?
Four sentences. Thirty seconds. If your CEO, your VP Sales and your CMO tell three different stories, your pipeline is already paying for it: longer cycles, prospects who need to think about it, weaker competitors who close because they are clearer.
The problem is almost never the product. It is the message carrying it. And a message can be fixed.
The CEO, in a board meeting
The orchestration platform for data-driven teams
The website, on the homepage
Automate your business workflows
The sales rep, in a meeting
Actually, it is a bit like Zapier, but for…
The prospect, three weeks later
We signed with the other one. It was clearer.
OUR POINT OF VIEW
Here is what we answer, in 30 seconds.
Who we are. Fast Growth Advisors, the Message-Market Fit firm for European B2B startups and scale-ups.
What we do. We measure your Message-Market Fit, rebuild your message with your teams, and keep it sharp over time.
What sets us apart. A messaging methodology industrialised by our own AI software. We build our tools, we do not just consult.
The value. A message your buyers and the AI engines grasp in ten seconds: shorter sales cycles, a pitch your whole team repeats word for word by week two, an offer ChatGPT and Perplexity know how to cite.
THE VALUE
What changes when your market understands you?
Your sales cycles
Vague
The prospect hesitates, shops around, postpones.
Clear
They understand and they buy: shorter cycles, more deals won.
Your marketing campaigns
Vague
Every euro amplifies the vagueness, costs climb.
Clear
Every euro carries the same message: more qualified leads, a lower cost per lead.
Your teams
Vague
Three versions of the pitch, a pipeline that pays for it.
Clear
One story from CEO to sales rep: fewer deals lost, a reliable forecast.
Analysts and the press
Vague
No shortlist, no citation, no coverage.
Clear
Quotable, therefore quoted: press coverage, inclusion in analyst research (Gartner Magic Quadrant, Forrester Wave).
Your investors
Vague
Doubt sets in at the worst moment.
Clear
The thesis lands in one sentence: due diligence shortens, the round closes.
CLIENT CASE STUDY
Client case study: Coptos, a positioning found in one day
Coptos, professional reprographics in the Paris region. Positioning found in one day of work, message and website fully rewritten in two weeks.
The slogan test, before and after
Before
"Welcome to Coptos. Printing technologies at your service."
Swap Coptos for any competitor’s name: the sentence still holds.
After
"Technology for your deadlines. Craftsmanship for your impact."
Print Compliance for sensitive documents, Reprography as a Service for recurring volumes, 30 years of expertise near Paris.
"In one day, we could finally say why Coptos and not someone else. Two weeks later, the whole website said it. Reprographics is not tech: if the message problem exists in our industry, it exists everywhere."
Denis Altuna, President, Coptos · Professional reprographics, Paris region
TRUSTED BY
WHO WE WORK WITH
Who do we work with?
The post-funding CEO. You convinced investors. Your market is still hesitating. You want a story that holds in the boardroom and in front of customers.
The VP Sales. Every rep tells their own version. Cycles stretch, and deals are lost to weaker but clearer competitors. You want a pitch the whole team repeats word for word.
The CMO. The website says one thing, the decks another, and the AI engines retain none of it. You want a message that holds across every channel, human and machine.
We also work with investment funds on their portfolio companies. It is a dedicated offer: Investor Advisory.
THE 2026 OBSERVATORY
What does the Message-Market Fit Observatory 2026 reveal?
5.33 / 10
average message clarity score of French post-funding startups
75.9%
share of startups below the critical clarity threshold
18%
average level of AI visibility readiness (GEO)
In other words: three prospects in four understand neither what you do, nor why you rather than someone else. They will never tell you. They will look elsewhere.
We audited 369 French post-funding startups with our own analysis technology to prove it. The most counter-intuitive result fits in a single chart.
Messaging performance by sector
129 startups · 8 sectors · bubble size = audited volume
Reading · Biotech raises €18.5M on average and scores 4.58. FinTech raises €17.3M and scores 5.81. At comparable amounts, the gap is massive: the amount raised does not improve message clarity. Source: Fast Growth Advisors Observatory Q2 2026.
HOW WE WORK
How do we work together?
The Messaging Audit
15 messaging criteria, 5 layers of AI visibility, interviews with your leadership team. Full report delivered 48 hours after the interviews. €3,000.
Discover the audit →Message-Market Fit consulting
A complete repositioning of your message in one week on average. Then we guide its deployment everywhere it plays out: website, sales deck, content, acquisition.
See how we work →TESTIMONIALS
What our clients say
"Strategies are like opinions. It seems everyone has one. However, successful strategies require taking a risk and defining clear paths to execution. Working with Herve over a couple of decades has demonstrated his ability to improve most tech strategies and more importantly make them executable."
CEO, Global Marketing Agency, UK
"Philippe demonstrated enormous resourcefulness and creativity, imagining new and innovative approaches to business development."
Chief Commercial Officer, Global Telco
INVESTORS
Do you invest in B2B startups?
The Message-Market Fit of your portfolio companies is a measurable asset, and it is almost always overestimated. We build packaged offers for business angel networks and funds: portfolio audits, message rebuilds, follow-up.
OUR SOFTWARE
Why does a consulting firm build its own software?
Because our method does not fit in slides. Our audits run on our own AI technology, the one that analysed 369 startups for the Observatory. We also publish NOMO IA for content production, Plein Phare Digital and QRCodeBTP. When you work with us, you are not buying a report: you are plugging proven tooling into your growth.
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Read the article →Ready to measure your Message-Market Fit?
We start with a conversation, not a 47-slide audit. Just a discussion to understand where you stand and what is blocking you.
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Frequently asked questions
What is Message-Market Fit?
It is your message’s ability to be understood, remembered and bought by your market, just as product-market fit measures how well your product fits. It is measured across 15 criteria, from positioning clarity to visibility in AI-generated answers.
What is the difference between the free diagnostic and the audit?
The free diagnostic gives you a first signal on your message clarity in minutes. The audit goes deep: 15 criteria, 5 layers of AI visibility, leadership interviews, a full report and action plan delivered within 48 hours, for €3,000.
How long does it take to reposition a message?
One week on average for the positioning and message rebuild. Deployment follows, driven by your teams with our guidance: website, sales deck, content, campaigns. You get usable deliverables from week two, never a recommendations report waiting for its turn.
Do you only work with startups?
No. We work with B2B startups and scale-ups, from pre-Series A to established scale-ups, as well as investor networks that want to measure and strengthen the message of their portfolio companies.
Why does my message need to convince AI engines too?
Because a growing share of B2B buying journeys starts with a question asked to ChatGPT, Perplexity or Gemini. If AI engines do not understand what you do, they do not cite you. Your message must be clear for a human and extractable for a machine.