B2B messaging, go-to-market, and AI marketing: articles & insights.
Frameworks, case studies, and practical analysis. No filler content.
GEO in 2026: Is Your Website Citable by AI?
GEO — Generative Engine Optimization — is changing the game in marketing. If your site isn't citable by AI, it's invisible.
B2B Point of View: How to Take a Stand Without Burning Bridges
Your POV — Point of View — is the only lever that creates space in a market where everyone says the same thing. But building...
Post Series A: The 3 Messaging Projects Nobody Prioritizes
You raised. You are hiring. You are scaling. And meanwhile, your messaging is still the one you had in seed.
Generative AI and Messaging: Automate Without Losing Your Voice
AI speeds up B2B content production, but it destroys what makes you recognisable. Where to draw the line between efficiency and erasure.
Why Your Pricing Page Is Pushing Prospects Away (And What It Reveals About Your Messaging)
Your pricing page is one of the most visited pages on your site. It’s also the one doing the most damage in silence. The average...
Ads Are Coming to Conversational AI. Will Users Accept Them?
In February 2026, the three biggest names in generative AI took three opposite stances on advertising. For anyone who relies on these tools daily, it...
Opus 4.6: the market sold the risk, professionals bought the productivity gain
On February 5, 2026, Anthropic launched Claude Opus 4.6. Within hours, $285 billion in market capitalisation evaporated from the software sector. A week later, Anthropic...
Website vs sales pitch: why the gap is killing your B2B deals
When your website says one thing and your sales team says another, prospects notice. The gap is the silent killer of B2B deals.
PLG without structured messaging is a recipe for failure
PLG promises the product sells itself. Without structured messaging, it's a leaky funnel where users sign up but never convert.
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