Frameworks, case studies, and practical analysis. No filler content.
PLG promises the product sells itself. Without structured messaging, it's a leaky funnel where users sign up but never convert.
European startups build world-class products but lose to US competitors in market perception. The gap isn't product — it's messaging.
Translating a website isn't localising a messaging. European startups that settle for translated pitches lose credibility on every new market they enter.
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