Frameworks, case studies, and practical analysis. No filler content.
This image came to me mid-conversation, during an interview with Thomas Pontiroli, a journalist at Les Échos, about our Observatory. I was trying to explain...
A runaway AI bill isn't a fact of the market, it's the absence of routing. What Anthropic documents, and what 13 agents in production actually...
GEO — Generative Engine Optimization — is changing the game in marketing. If your site isn't citable by AI, it's invisible.
AI speeds up B2B content production, but it destroys what makes you recognisable. Where to draw the line between efficiency and erasure.
In February 2026, the three biggest names in generative AI took three opposite stances on advertising. For anyone who relies on these tools daily, it...
On February 5, 2026, Anthropic launched Claude Opus 4.6. Within hours, $285 billion in market capitalisation evaporated from the software sector. A week later, Anthropic...
AI startups face a specific messaging problem: complex technology, simple value proposition needed. How to explain ROI without jargon.
SEO isn't enough. GEO (Generative Engine Optimization) makes your B2B content citable by ChatGPT, Claude and Perplexity.
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