BLOG

B2B messaging, go-to-market, and AI marketing: articles & insights.

Frameworks, case studies, and practical analysis. No filler content.

IA & Marketing

AI offer messaging: how to explain ROI without jargon

AI startups face a specific messaging problem: complex technology, simple value proposition needed. How to explain ROI without jargon.

Jan 10, 2026 · 4 min read

IA & Marketing

SEO isn't enough. GEO (Generative Engine Optimization) makes your B2B content citable by ChatGPT, Claude and Perplexity.

Mar 8, 2025 · 5 min read

Take the Messaging Health Check — 5 questions, 2 minutes, an instant diagnostic.

Take the test →