IA & Marketing
GEO in 2026: Is Your Website Citable by AI?
GEO — Generative Engine Optimization — is changing the game in marketing. If your site isn't citable by AI, it's invisible.
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B2B messaging, go-to-market, and AI marketing: articles & insights.
Frameworks, case studies, and practical analysis. No filler content.
IA & Marketing
Generative AI and Messaging: Automate Without Losing Your Voice
AI speeds up B2B content production, but it destroys what makes you recognisable. Where to draw the line between efficiency and erasure.
IA & Marketing
Ads Are Coming to Conversational AI. Will Users Accept Them?
In February 2026, the three biggest names in generative AI took three opposite stances on advertising. For anyone who relies on these tools daily, it...
IA & Marketing
Opus 4.6: the market sold the risk, professionals bought the productivity gain
On February 5, 2026, Anthropic launched Claude Opus 4.6. Within hours, $285 billion in market capitalisation evaporated from the software sector. A week later, Anthropic...
IA & Marketing
AI offer messaging: how to explain ROI without jargon
AI startups face a specific messaging problem: complex technology, simple value proposition needed. How to explain ROI without jargon.
IA & Marketing
GEO: how to make your expertise citable by ChatGPT and Claude
SEO isn't enough. GEO (Generative Engine Optimization) makes your B2B content citable by ChatGPT, Claude and Perplexity.
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