MESSAGING DIAGNOSTIC
Your product is solid. Your messaging is holding you back.
Most B2B tech startups explain what they do. Very few explain why to choose them. The result: a clean site, a credible offer, and prospects who leave without taking action.
THE PROBLEM
Why does your B2B website generate traffic but not deals?
The problem isn’t your product. It’s rarely your website either.
What I see in 9 out of 10 B2B companies: positioning is implicit, differentiation is never articulated, benefits aren’t quantified. The messaging can’t be reused in a sales call. Your reps re-explain everything at every meeting.
The site explains. It doesn’t make people choose.
Simple test: if a competitor could use your homepage without anyone noticing, your messaging isn’t working.
THE DIAGNOSTIC
How can you identify in 10 minutes what’s slowing your conversion?
I analyze your messaging based on what’s visible: your website, your stated positioning, your content structure. You receive a factual diagnostic across 8 dimensions.
Message clarity. Value proposition. Differentiation. Credibility and social proof. Conversion capability. Content and SEO. AI engine visibility (GEO). Persona targeting.
Each dimension is scored. The diagnostic includes a competitive benchmark and an estimated business impact. No theory, no jargon. Findings and numbers.
EXAMPLES
What does a real diagnostic look like?
Two real anonymized examples. Click to browse the diagnostic as a real prospect would.
These diagnostics are based solely on the visible surface. Yet they already reveal gaps that cost deals at every sales cycle.
BEYOND THE DIAGNOSTIC
Why isn’t an external diagnostic enough to fix the problem?
The diagnostic analyzes what your prospects see. It doesn’t account for what they don’t: your real strategy, your internal trade-offs, your product vision.
That’s where real differentiation lives. A website can be fixed on the surface. The messaging needs to be rebuilt from what actually makes your company different. That information isn’t on your site. It’s in the heads of your founders and product teams.
MESSAGE-MARKET FIT SPRINT
How do you fix a messaging problem in 2 days?
The Message-Market Fit Sprint is a focused 2-day engagement. I work directly with your leadership team (CEO, CPO, CTO, CMO) to extract what isn’t visible and turn it into usable messaging.
What you get: a defensible positioning, a testable value proposition, a narrative your sales team can repeat without causing confusion. A message your prospects understand on the first read.
What I don’t do: I don’t rewrite your website for you. The sprint produces the message and the strategy. Execution stays in your hands.
CREDIBILITY
Why does an external perspective reveal what internal teams can’t see?
20 years as CMO in B2B tech environments. From startups to publicly traded companies, across Europe and internationally. The same finding comes up everywhere: the problem is never content production. It’s the lack of messaging structure.
Internal teams know their product too well to see the problem. They describe features where the prospect is looking for a reason to choose. A senior external perspective, combined with a method that connects messaging, conversion, and AI visibility, closes that gap in a matter of days.
WHO IT’S FOR
Is this diagnostic relevant for your company?
It’s relevant if you’re a post-seed B2B startup or scaleup, you have a solid product and existing customers, you want messaging that accelerates conversion, and you have a leadership team willing to invest 2 days to solve the problem.
It’s not relevant if you’re still exploring product-market fit, you’re looking for a copywriter or content vendor, or you want to test messages without committing to a decision. It’s also not suited for pre-seed companies that haven’t validated their market yet.
NOMO IA
How do you maintain messaging consistency after fixing it?
Fixing the message is one thing. Keeping it consistent is another.
Most teams restructure their positioning, then drift within months. Content piles up, messages get diluted, consistency erodes. NOMO IA is an editorial system that structures production, maintains alignment, and prevents that drift. It’s the natural next step after the sprint for teams that produce content regularly.
See your messaging the way your prospects see it
The diagnostic is free. It’s based solely on publicly visible information.