ABOUT
Making messaging structural, not optional.
Fast Growth Advisors was not born in a PowerPoint. It was born from a field frustration: brilliant startups, invisible on their own market.
THE ORIGIN
Why did we create Fast Growth Advisors?
Over more than thirty years of B2B marketing, on the vendor side, the consulting side and the fund side, we kept seeing the same pattern: solid products, talented teams, and a market that does not understand. Not out of incompetence. Out of structural neglect: messaging is treated as a communication exercise when it is a strategic lever.
The result is predictable. Sales cycles stretch, deals are lost to weaker but clearer competitors, investors miss the positioning. We created Fast Growth Advisors for that specific problem: a firm specialised in Message-Market Fit, neither a generalist strategy shop nor a communication agency.
THE CONVICTION
Why doesn’t the best product always win?
Siebel dominated CRM in the 2000s. Robust product, prestigious clients. Salesforce arrived with a two-word message: “No Software”. Within five years, Siebel was gone. The best product had not won.
That is the reality of European startups today. The United States captures 70% of global venture capital, Europe around 14%, and that gap does not close by building a better product. While you build, your American competitors communicate: they frame the categories and become the default choice. The product is not enough. Clarity is.
OUR CONVICTIONS
Which convictions guide our work?
Messaging is not communication. It is strategy: it defines how the market perceives you, how your reps sell, how your investors value you.
Clarity is a competitive advantage. Between two equivalent products, the one that explains itself best wins the deal. A pattern observed over three decades.
A framework beats a brainstorm. Messaging comes from rigorous diagnosis, not a two-hour Post-it workshop.
AI amplifies, it does not replace. Our tools industrialise measurement and production. The positioning decision stays human.
Europe deserves messaging that matches its products. The gap between product quality and message quality is European tech’s greatest waste.
THE TEAM
Who is behind Fast Growth Advisors?
Hervé Dhélin
President and founder
More than 30 years of experience in B2B business development and marketing, from French startups to IBM. Specialist in B2B messaging, international expansion and machine learning applied to marketing.
Michel Crestin
Co-founder and partner
B2B media expert, co-founder of LOBI (content marketing), Cooldrive and Affikeys. His speciality: content marketing, SEO and editorial strategy.
Philippe Boivineau
Partner and CEO of AMAP
20 years of experience in digital, communication and marketing strategy. Specialist in digital strategy, video production and new content technologies.
This is not a firm built around a theoretical methodology. It is a firm built around a shared frustration: having watched too many good startups fail for lack of clarity.
OUR STANCE
How do we work?
At the strategic level, never in execution. We measure, diagnose, recommend and validate. Your teams keep their hands on production, guided by a precise framework. Every promise we help you formulate is backed by proof: what cannot be defended does not get published.
NOMO IA
What is the link between Fast Growth Advisors and NOMO IA?
NOMO IA is software published by Fast Growth Advisors: our daily messaging practice is what surfaced the need for a structured content production platform. Consulting defines the framework, the tool applies it at scale, with a messaging audit included. The two complement each other, each under its own brand.
TALK
Want to talk?
Whether you have a precise project or a simple question about your messaging, the first conversation is free. We start with a conversation, not a 47-slide audit.