Frameworks, case studies, and practical analysis. No filler content.
When your website says one thing and your sales team says another, prospects notice. The gap is the silent killer of B2B deals.
PLG promises the product sells itself. Without structured messaging, it's a leaky funnel where users sign up but never convert.
European startups build world-class products but lose to US competitors in market perception. The gap isn't product — it's messaging.
Sales says one thing, marketing writes another, product builds a third. Unified messaging aligns all three around one believable narrative.
Analyst relations remain underused in B2B tech. Gartner, Forrester, IDC shape buying decisions — if they can articulate what you do.
AI startups face a specific messaging problem: complex technology, simple value proposition needed. How to explain ROI without jargon.
An operational framework to move from improvised pitches to structured messaging. 4 axes, 4 questions, a 30-second validation test.
Most B2B startups don't have a product problem — they have a clarity problem. Messaging is the most underestimated lever in B2B.
SEO isn't enough. GEO (Generative Engine Optimization) makes your B2B content citable by ChatGPT, Claude and Perplexity.
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