
Ever wondered about the ins and outs of Gartner’s enigmatic Magic Quadrant
December 1, 2023
If your CEO is holding the marketing reigns, your title may be more mirage than reality.
I have seen very often this kind of sentences when discussing with peers💭:
⚠️ Own this, but check with my CEO first.
⚠️ Let’s get other approval before proceeding.
⚠️ Is my sales director onboard with this?
The tragic spin-off: Marketing by Consensus.
There’s a cost to pleasing everyone — you give away what your ideal buyer truly values. Now, I’m not saying feedback isn’t needed. It certainly is. But there should be only one ultimate decision-maker for marketing.
Call them what you want — Marketing Head, VP marketing , CMO. Whatever their title, their role is non-negotiable 📌.
💡 Why? Because the moment you strip them of authority and saddle them with responsibility, they turn from leaders to mere advisors.
A legitimate marketing lead has the latitude to not just manage – but TRULY lead and effectively execute the marketing plan.
In lack of authority, is your purported ‘Marketing Head’ really a ‘head’, or is it all a clever act?
Envie d’en savoir plus, de discuter de vos objectifs et de voir comment nous pourrions vous aider ?
Envie d’en savoir plus, de discuter de vos objectifs et de voir comment nous pourrions vous aider ?