Head of Marketing or Head of Field Marketing 

🔍 ‘Head of Marketing’ or ‘Head of Field Marketing ‘?

If your CEO is holding the marketing reigns, your title may be more mirage than reality.

I have seen very often this kind of sentences when discussing with peers💭:
⚠️ Own this, but check with my CEO first.
⚠️ Let’s get other approval before proceeding.
⚠️ Is my sales director onboard with this?

The tragic spin-off: Marketing by Consensus.

There’s a cost to pleasing everyone — you give away what your ideal buyer truly values. Now, I’m not saying feedback isn’t needed. It certainly is. But there should be only one ultimate decision-maker for marketing.
Call them what you want — Marketing Head, VP marketing , CMO. Whatever their title, their role is non-negotiable 📌.

💡 Why? Because the moment you strip them of authority and saddle them with responsibility, they turn from leaders to mere advisors.
A legitimate marketing lead has the latitude to not just manage – but TRULY lead and effectively execute the marketing plan.

In lack of authority, is your purported ‘Marketing Head’ really a ‘head’, or is it all a clever act?