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Account-Based Marketing in 2023: Beyond the Hype of B2B’s Oldest ‘New’ Strategy

Explore why Account-Based Marketing (ABM), a foundational B2B strategy, is still labeled as a trend in 2023. Uncover insights on evolving beyond ABM basics to innovate B2B marketing with technology, personalization, and data-driven decisions."
mars 17, 2024

Maximize Your B2B Software Marketing with a Unified Strategy

Unlock the full potential of your B2B software marketing with insights on transitioning from startup to scale-up, aligning strategy with execution, and the significance of integrated marketing and consistent messaging. Explore key strategies for accelerating growth.
Apple’s Bold Leap into Category Creation.
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