You could be replaced by an AI

Alert: You could be replaced by an AI!

Gartner’s recent revelation was quite a shocker – 22% of Chief Marketing Officers intend to replace a chunk of their marketing staff with AI in the next year or so.

We’re stepping into 2024, the dawn of a marketing landscape redrawn by AI’s disruptive prowess.

How can CMOs keep from getting lost in this transformation?

Here’s Gartner’s blueprint for the marketing leaders of 2024:

1. Crafting AI-centric marketing teams: It’s no longer enough to merely adopt AI. The essence lies in weaving it into your marketing DNA. The goal? Teams that harness AI for superior efficiency and intelligent decision-making.

2. Reinventing Marketing’s Significance: With digital dominion shifting, marketing’s sway has been on the wane. The new mandate for CMOs? Demonstrate how marketing can catalyze business evolution.

3. Fostering cross-functional Profitable Growth: The challenge isn’t isolated to driving marketing growth anymore. The perspective should span various functions for a holistic and profitable strategy.

This transformation necessitates a calculated approach to workforce planning and talent strategy. AI’s potential can only be fully tapped when human creativity and technology harmoniously synergize.

The future of marketing isn’t on the way. It’s here and now.

It’s being crafted by AI and cross-functional integration.

Can you helm this transformative shift? Are you the leader of change the future needs?

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