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Pulling in the Perfect Marketer?
Unveiling the Hidden Potholes on the Road of Startup Hiring!
Obstacle 1: The keen tactician – brilliant, but often missing the bigger picture. A startup needs a chess thinker, not a checkers tactician.
Obstacle 2: The corporate commander. Leadership? Check. But are they up for the gritty tasks of a startup? Oftentimes, the response’s a deafening no.
Obstacle 3: You, with limited marketing knowledge. It’s easy to be enticed by the flash without understanding the substance of what makes a great marketer. Going for the shiniest object might cause you to miss a diamond in the rough.
The secret? Look for a player, a planner, and a performer. The perfect partner who doesn’t just brainstorm but leaps into action when the times are tough.
They immerse themselves in your GTM strategy, understanding your personas and Ideal Customer Profile. Size matters not in their book.
This is a marathon, not a sprint. Choose wisely and thrive.
