Website vs sales pitch: why the gap is killing your B2B deals
When your website says one thing and your sales team says another, prospects notice. The gap is the silent killer…
Read article →B2B GROWTH CONSULTANCY
The problem isn't your product. It's that nobody understands what you do. Fast Growth Advisors helps European B2B startups become visible, credible, and chosen — starting with what you say to the market.
POINT OF VIEW
4 sentences. 30 seconds. That's all it takes to know if your message holds. Here's ours:
Who: Fast Growth Advisors is the growth acceleration consultancy for European B2B startups pre- and post-Series A.
What we do: We turn a technically solid product into a message the market understands, remembers, and buys — then we give you the tools to deploy it.
The differentiator: Messaging, marketing, and content production under one roof. No silos. Tangible deliverables from week two.
The value: A faster go-to-market, shorter sales cycles, and international expansion that actually moves.
Most startups can't do this exercise. The CEO, the VP Sales, and the CMO tell three different stories. That's the first signal of a growth problem — and it's exactly what we fix.
THE PROBLEM
The imbalance is structural. The US captures 70% of global venture capital; Europe accounts for roughly 14%. The gap widens at Series A — and it doesn't close by building a better product.
Siebel dominated CRM in the early 2000s. Robust product, blue-chip clients. Then Salesforce showed up with a two-word message: "No Software." Within five years, Siebel was gone. The better product didn't win.
That's the reality European startups face today. While you're building, your American competitors are communicating. They occupy the space, frame the categories, become the default choice. The product isn't enough. Visibility is.
Fast Growth Advisors helps European B2B startups and scaleups accelerate their growth. The reality: a great product is not enough when nobody understands what you do. The method: three integrated levers — defensible messaging to clarify what you say to the market, marketing strategy to generate the right opportunities, and agentic tools to produce quality content without scaling headcount.
OUR GROWTH LEVERS
Three distinct problems. Three complementary areas of expertise. One goal: making your market know who you are.
Your sales team isn't telling the same story. Your prospects can't tell you apart. We build defensible messaging — positioning, value proposition, commercial narrative — that the entire organisation can use from day one.
Discover the messaging service →Your campaigns generate traffic but not enough opportunities. We audit what converts, what creates noise, and rebuild acquisition that actually feeds your sales pipeline.
Discover marketing optimisation →Producing quality content takes time you don't have. We deploy agentic applications that accelerate production while maintaining editorial control — not a text generator, a complete system.
Discover agentic applications →Fast Growth helps investors turn their startups into visible, credible category leaders. From positioning clarity to international acceleration, we maximise value and prepare higher exits.
Learn how to boost your portfolio →WHY US
Messaging, marketing, and content production under one roof. No silos, no briefs lost in translation. Positioning feeds marketing feeds content — in the same conversation.
Every engagement produces tools you can use immediately: messaging framework, pitch templates, editorial workflows, tracking dashboards. No strategy decks collecting dust.
We understand the constraints: multi-country from day one, more modest rounds, fragmented ecosystems. We don't paste American playbooks onto European realities.
The Fast Growth team has led marketing at tech scaleups, supported fundraises, and managed international expansions. We know what works because we've done it.
TESTIMONIALS
"Strategies are like opinions. It seems everyone has one. However, successful strategies require taking a risk and defining clear paths to execution. Working with Herve over a couple of decades has demonstrated his ability to improve most tech strategies and more importantly make them executable."
Paul
CEO, Global Marketing Agency — UK
"Philippe demonstrated enormous resourcefulness and creativity, imagining new and innovative approaches to business development."
Carl
Chief Commercial Officer, Global Telco
WHO WE SERVE
Fast Growth Advisors works with B2B startups and scaleups pre- and post-Series A based in Europe.
You've raised. You need to accelerate. And something feels stuck. Your product is solid, but the market doesn't see it the way you do.
BLOG
When your website says one thing and your sales team says another, prospects notice. The gap is the silent killer…
Read article →Quand votre site dit une chose et vos commerciaux une autre, vos prospects le remarquent. L'écart tue vos deals B2B…
Read article →Gartner, Forrester, IDC influencent les achats enterprise bien avant vos commerciaux. Encore faut-il qu'ils comprennent votre positionnement.
Read article →Visibility won't come on its own. But it doesn't have to be complicated. Clear messaging today means signed deals in six months.
We start with a conversation. Not a 47-slide audit. Just a discussion to understand where you stand and what's blocking you.
Book a free diagnosticFAQ
A consultancy that helps European B2B startups post-Series A accelerate growth. Three levers: messaging clarification, marketing optimisation, and agentic applications for quality content at scale.
B2B startups and scaleups based in Europe, Series A+, that need to clarify positioning or accelerate go-to-market.
A 30-minute conversation. Understand your situation, identify blockers, determine if an engagement makes sense. No pitch. No deck.
Fast Growth is a strategic consultancy working upstream on positioning and messaging frameworks, not an execution agency running ad campaigns.
NOMO AI is the editorial workflow platform by Fast Growth. 11 specialised AI agents for quality B2B content at scale, with editorial control and SEO/GEO optimisation built in.
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