FAQ

Frequently Asked Questions

Everything you need to know about B2B messaging, marketing optimization and agentic AI — from a team with 30+ years of experience.

TL;DR

Fast Growth Advisors is a strategic advisory firm for B2B startups post-Series A. We clarify messaging, optimize marketing, and deploy AI-powered editorial workflows. We're not an agency — we build the strategic foundations that make execution effective. First step: a 30-minute conversation.

Messaging B2B

Why do European startups struggle to compete with American competitors on messaging?

Most European startups build strong products but communicate them poorly. Their websites describe features instead of articulating who they serve, what problem they solve, and why they're the right choice. American competitors invest heavily in positioning from day one. Fast Growth Advisors helps bridge that gap with a proven messaging framework — see our approach.

What exactly is a "messaging framework" and what does it deliver?

A messaging framework is a strategic document that answers four questions: who are you for, what do you do, what makes you different, and what value do you create. It becomes the foundation for your website, sales decks, pitches, and marketing campaigns. The result is a consistent, defensible positioning that every team member can articulate in under 30 seconds.

How does the Messaging Health Check quiz work?

The Messaging Health Check is a free diagnostic tool. You answer a few questions about your positioning, then our AI analyses your actual website. The result reveals the gap between what you say and what your site communicates — often a sobering discovery. It takes about 3 minutes and delivers a personalised report by email.

Marketing Optimization

Why do many B2B marketing campaigns generate traffic but no deals?

The root cause is almost always a disconnect between Sales and Marketing. Marketing targets broad audiences with generic content, while Sales needs conversations with qualified prospects. Fast Growth starts by aligning both teams around a shared definition of who to reach, what to say, and when to engage.

How do you measure marketing productivity?

We focus on pipeline contribution, not vanity metrics. Specifically: how many qualified opportunities does marketing generate, what's the conversion rate from MQL to SQL, and what's the cost per qualified meeting. Everything else — impressions, likes, downloads — is context, not proof.

AI & Agentic Workflows

What is NOMO IA and how does it relate to Fast Growth?

NOMO IA is the editorial workflow platform developed by Fast Growth. It uses 11 specialised AI agents to produce B2B marketing content at scale — from intention framing to final publication. The key difference: NOMO orchestrates, it doesn't replace. Every output goes through editorial control. Learn more about agentic applications.

Is AI implementation complicated for a B2B company?

Not with the right approach. We don't ask you to retrain your teams or overhaul your processes. NOMO IA integrates into your existing editorial workflow. Most clients are operational within two weeks. The hard part isn't the technology — it's defining what you want to say before you automate how you say it.

How does generative AI improve content marketing at Fast Growth?

Our 11 AI agents handle the repetitive parts of content production: research, structuring, SEO optimisation, fact-checking, formatting. Humans keep control over strategy, tone, and editorial decisions. The result is consistent, high-quality content at 3-5x the speed, without the generic feel of mass-produced AI text.

Investors

How does Fast Growth help investors increase portfolio company valuations?

We help portfolio companies articulate their market position, strengthen credibility, and accelerate international visibility. A startup that can clearly explain its value — to customers, partners, and future investors — commands a higher valuation at every stage. See our investor programme.

When should investors bring in Fast Growth for their startups?

The ideal moment is post-Series A, when the startup needs to prove market credibility and prepare for international expansion. It's also a powerful lever before a fundraise or M&A — strengthening positioning and visibility directly reduces perceived risk and maximises deal valuation.

Working with Fast Growth

What types of companies does Fast Growth work with?

Primarily B2B startups and scaleups based in Europe that have raised €3M+ (Series A or beyond). Our clients typically have a strong product but struggle with market positioning, international expansion, or Sales-Marketing alignment. We've also worked with mid-size technology companies and large software vendors.

What's the difference between Fast Growth and a marketing agency?

Fast Growth is a strategic advisory firm, not an execution agency. We work upstream: clarifying positioning, building messaging frameworks, aligning Sales and Marketing. Our deliverables are strategic frameworks you can use, not advertising campaigns. Think of it as the architecture before the construction.

Can Fast Growth help with international expansion?

Yes. Our team has worked internationally for over 30 years. We help companies define regional priorities, adapt messaging without diluting it, and build credibility in new markets — whether that's entering the US from Europe or expanding across European territories. Meet the team.

How does a first conversation with Fast Growth work?

No 47-slide audit deck. We start with a 30-minute conversation to understand your situation, identify what's blocking growth, and determine whether advisory support makes sense. If it does, we propose a focused engagement. If it doesn't, we'll tell you. Get in touch.

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